The Ad Contrarian: 10 for ’10

The 10 Commandments of Advertising.

  1. Tell your clients the truth.
  2. Speak in plain English.
  3. Put your clients’ interests ahead of your own.
  4. Be guided by principles, not fads.
  5. Be modest in your promises.
  6. Make every client meeting as small and short as possible.
  7. Never bring up an issue unless you have a recommended solution.
  8. Never congratulate yourself or your agency.
  9. Be more prepared than your client.
  10. Always have a Plan B.

via The Ad Contrarian: 10 for ’10.

These apply to so many more fields than just advertising – for instance, running an IT business and dealing with clients…

This article was posted by Kai Howells. If you liked this content and have any technical work in the Melbourne area, say hello via my contact form or give me a call on 0419 361 653 - I cover most of the greater Melbourne area and my rates are competitive.

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