Our thinking


Trialling Google Ads

I'm trialling Google Ads on the blog portion of this site. They are now appearing on the main blog page and on the individual posts pages. I'm not getting a huge number of hits, but it's pretty consistent at around...
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Putting my money where my mouth is…

I've always thought that there is a place and a time to use the cloud, and to be honest, Automatica has been using Google Apps for the past two years to host email and calendars. Overall the experience hasn't been...
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Diesel Power

Automatica is on the road, and travelling in a Volkswagen Golf 2.0 TDI Pacific. Using an incredibly fuel-efficient turbo-diesel engine, this car is rated at just 5.7l/100km. When compared to my 1996 Golf, which averages between 11–12l/100km and needs premium...
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