Melbourne, Australia
Expert technical support for the studios, agencies, and firms that can't afford IT problems getting in the way of the work.
What we do
Automatica provides specialist IT support for creative businesses – design studios, architecture firms, advertising agencies, production companies, and professional services firms where the work lives on Macs and performance matters.
We handle everything from day-to-day Mac support and troubleshooting to complex SaaS deployments – Microsoft 365, Dropbox, Google Workspace – and the integrations that make them work together.
See all servicesSetup, troubleshooting, migration, hardware, and everything in between. We know macOS and Windows inside out.
Microsoft 365, Google Workspace, Dropbox Business – deployment, administration, support, and user training.
MDM, endpoint security, two-factor authentication, and policies that protect your business without slowing it down.
Technology strategy for growing teams – tool selection, workflow design, and making the pieces fit together.
Who we are
Automatica is a boutique IT consultancy. That means you work with the same person every time – someone who understands your setup, your team, and your software stack. No ticket queues. No call centres. No explaining your situation from scratch every time.
We've been doing this since 2009, and the creative sector has been our focus throughout. We understand the difference between a deadline and a preference, and we act accordingly.
Our approach
We don't fix problems and disappear. We explain what happened, why it happened, and what can prevent it happening again. We recommend what's right for your situation, not what's most expensive or easiest for us to sell.
Our clients tend to stay with us for years. We think that says more than anything else.
Our experience
Our clients are businesses where craft, creativity, and precision matter – where the right tools, properly configured, make a real difference to the quality and speed of the work.
Sounds like your business? Get in touch.
What they say
"Automatica have been our IT support for over ten years. Incredibly knowledgeable, always responsive, and genuinely invested in our business."
"Moving our whole studio to Microsoft 365 was seamless. No downtime, no lost data, and excellent training for the team."
"I know I can call and get an honest answer, not a sales pitch. That's rare and we value it enormously."
Our thinking
I asked Claude to create a bunch of Jira tickets via the Atlassian Rovo MCP connector. It spun up 23 parallel agents and burned 612,000 tokens in just five minutes. The same task via the Jira API used less than 6,000 tokens.
Read postOur domain registrar blocked our auto-renewal without telling us why, then asked us to confirm our identity via an email address that was down because of the block. This is a post-mortem on 61 hours of avoidable downtime and a look at where GoDaddy's .com.au renewal process failed.
Read postI can never remember the exact steps, or timing, to get a Mac into DFU mode as I am fortunate enough to not have to do this very frequently. Following Apple's instructions, it usually takes me a few goes, so here's some more info and an alternative sequence that is easier to run through.
Read post
